Double R Ranch rib roast

Eggpharmer

Got this as a gift and just got around to cooking it. I've had several briskets from SRF over the years but this is the first RR product or rib roast from either 

Trimmed off some hard fat. Slathered in softened butter mixed with beef rub. 250 for about 4 hours until 125. Crept up to 135 during 1 hour rest. 

It was a bit better than a typical choice roast from our local grocery options (HEB or Randall's) but not as good as prime.

I personally wouldn't purchase this based on the price difference. Just for reference, right now at HEB choice is about $13/lb and prime is about $20/lb. Sale prices here in Texas can be even better. This was about $20/lb from their website. 

Pics in vanilla order. The cut pic kinda sucks, apologies.

Eggpharmer

lousubcap

Love the honest assessment as I have steered (pun) away from the tangential RR offerings ever since they surfaced via the SRF site.  Given your Texas access to great beef you have quite a benchmark to compare thus gravitas to your comments.   

JohnInCarolina

I’d hit it.

Stormbringer

That looks delicious. What rub did you use?

Eggpharmer

@Stormbringer