You tell me.....

SoCalSooner

What age demographic is Big Green Egg shooting for general speaking.........

GrillSgt

8 to 80. Blind crippled crazy. 

Sorry if you’re offended. 

Well not really. 

StillH2OEgger

I would imagine the over 40 crowd buys more than the under. Some of the dealers on here can answer who is buying, which may not be the same answer for which demographic BGE is shooting for.

nlovold

Who cares?

SoCalSooner

Joe cares

GrateEggspectations

I think this may be shifting slightly. 

To me, BGE evokes “old-timeyness”, what with the wooden handles, cast iron vents and overall product branding. I would expect this to resonate with the 40+ crowd.

Interesting to see BGE sponsoring Stihl Timbersports as of late. I think that this is an attempt to cater to a slightly younger demographic - likely to give KJ, whose more modern branding appears designed to target a younger crowd, a run for its money. 

abtaylor260

I was 28 when I bought mine, but you need money to buy one and my age group either saves it or has none.

thetrim

Dee cares.

TEXASBGE2018

I would say in general it’s age 30+ and probably middle to upper middle class. Not many millennial baristas are probably buying a $1000 grill.

UNCHeels08

abtaylor260 said:

I was 28 when I bought mine, but you need money to buy one and my age group either saves it or has none.

Agree with this as someone who is 30. Unless you are really into smoking and are doing well, no one my age that I know is really considering it over their current gas grills or Webers.

I was fortunate to receive my large egg last year as a gift from work as part of my promotion. With two young kids, mortgage, wife who stays at home, I definitely would not have been in the market for one any time soon. And if I did, I’d prob opt for a less expensive brand. 

That said I’m definitely hooked now lol. 

tarheelmatt

Call Bruce! 

CarolinaCrazy

Married Male, 45-60, Household income > $100,000/year.
Interests include food/cooking, fine dining, travel, camping/outdoors, home remodeling, cars/automotive.

bikesAndBBQ

My guess is 40+. I bought mine about a year ago so I was 31 when I bought mine. I do think the younger crowd is getting more into BBQ. Even in Pittsburgh, we are seeing more BBQ food trucks and restaurants come along.  Some of the people doing the food trucks are pretty young. It is good to see people starting to see what BBQ really is up here. It is a lot more than throwing sweet baby rays on chicken you grilled on a gas grill. 

Kent8621

I owned 2 by the age of 31 and if I could get my wife to stay away from the mall I might have a couple more.  oh well in due time.

JohnInCarolina

I’m pretty sure the target demographic is people with disposable income, and lots of it.

lousubcap

@GrillSgt- been a while since I heard/spoke that phrase.    

blasting

JohnInCarolina said:

I’m pretty sure the target demographic is people with disposable income, and lots of it.

Specifically those with high end closets I hear.

JohnInCarolina

blasting said:

JohnInCarolina said:

I’m pretty sure the target demographic is people with disposable income, and lots of it.

Specifically those with high end closets I hear.

Hey man!  I built that specifically to store all of the rubs and sauces I was acquiring.  

fishlessman

i dont see any bge marketing, no emails, no adds, nothing unless its a store front banner or this site. theres more advertising for buttblast than an eggfest