Food Network / Makers Mark Fans

Spring Chicken

I know a few of you are Makers Mark Ambassadors and a lot of you are Food Network fans. I thought you might enjoy this email I got from them today.

Spring "Good Bourbon Adds Flavor To Otherwise Dull Food" Chicken
Spring Texas USA

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We're committed to two things: Making great bourbon, and selling it the right way. If you're not yet of legal purchase age, this isn't for you.

Dear Ambassador,

The time has come for me to think seriously about management continuity and guardianship of the legacy here at Maker's. I'm over 70, half blind, long in the tooth and probably won't live forever. It's been a great ride so far, and I am far from done yet, but one of the most important responsibilities of any CEO is to plan for a seamless, hiccup-free succession. I am doing just that and wanted you to be among the first to know.

Effective November 1, my son Rob will become Chief Operating Officer (COO) at Maker's, the business his grandparents started 67 years ago. Rob came into the business in late 1995, after ten successful years in sales. Since joining Maker's, Rob has focused on jump-starting our international business, and his efforts have been impressive, with growth outside the U.S. averaging 25% yearly.

Rob's number one responsibility going forward will be to ensure that we don't screw up the whisky, as well as that we continue to hand-make our bourbon exactly the same way Rob's grandparents did. Guardianship first - growth second! I figure you would agree with that. If you have a minute, and are so inclined, I think Rob would really appreciate hearing from you. His e-mail is Rob.Samuels@MakersMark.com.

On another note, I have to admit that I'm not a big TV watcher, but this week on the Food Network there is definitely some "must-see TV" for Maker's Mark fans. This week's episode of Iron Chef America features Iron Chef Cat Cora and challenger Chef Paul Miranda in a bourbon battle to the finish. I'll leave it you to figure out which bourbon they chose for the battle. As if that's not enough, our very own Master Distiller, Kevin Smith, was one of the three judges and did us real proud! Hell, he may have even found a new career for himself. The competition was mighty fierce, but to find out whose bourbon "cuisine reigns supreme," you'll just have to watch! Here's a schedule of times (all EDT) when you can catch the episode on Food Network:

10/28 @ 9:00 PM
10/29 @ 12:00 AM
10/30 @ 5:00 PM
10/30 @ 11:00 PM
10/31 @ 2:00 AM

For those of you who want to compliment Cat Cora on her spectacular bourbon creations, go on over to her blog (http://catcoracooks.com/blog/) and give her a cheer. She might even share a recipe or two with you.

That's it for now. Hope to see you soon down here at the distillery - the fall colors are spectacular right now. And so is the whisky - as always.

Cheers,

Bill Samuels, Jr.


Maker's Mark Distillery, 3350 Burks Spring Road, Loretto, Kentucky, 40037 Maker's Mark(R) Bourbon Whisky, 45% Alc./Vol. (C)2006 Maker's Mark Distillery, Inc.
Loretto, KY.

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