I finally made the trek to Bobby G's in Alpharetta (link)
and sampled their Italian Beef. Have to say its the best I've found down in Atlanta so far. Thanks (I can't remember who) for the suggestion! Their thin crust pizza is also excellent.
They have Gonnella french rolls there!! They have Gonnella french rolls there!! They also sell hot giardinera jars for $10.
Inspired, I bought a few bags of their rolls (they sell for $4 for a bag of 4) and thought I'd make another batch of homemade beef. I was about to get into my personal recipe when I happened to surf over to Gonnella's web site and found they have a similar recipe-- very close to the way I do it but I like some of their "tricks".
Here is the link to Gonnella's Italian Beef recipe
I like the way they make gravy right in the pan- saves a little time from the way I do it, and also permits you to do everything on the BGE, though I'd refrigerate the roast and save all the juices, and finish the next day with a firmer roast for slicing thin.
Best of luck - Marge