they created tes the mustard not too long before they sold to Kraft Foods in order to create more sales a bigger demand and ultimately a larger total buyout price. It was very successful. The other it did was create another contract item for large contract buyers like Wendy"s or Hilton Hotels. It was guarunteed sales from the second it came off the line. As a result the buyout price was almost 25% more. That's a lot of commas.