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This is kinda repeating what others have said, but East of the Lone Star State, brisket isn't BBQ. Most of us bbq enthusiasts on here have come to appreciate it, but the few places that do brisket in TN, MS, AL, GA and so on really don't know how to treat it like I'm sure you're used to.
If you're in Memphis, get the ribs or pulled pork wherever you go.