It looks like you're new here. If you want to get involved, click one of these buttons!
Properly done brisket is tender and moist. Sounds as though your first tastes were way over cooked.
Should you still find it too dry for your liking, the left overs work great for chile, enchiladas, pizza and so on.
Just buy it try it, then report back.
SHAME on the grocery store for openly displaying such a vulgarity to children, this will only reaffirm to them that use of profanity is socially acceptable.