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Turkey Perfect Brine Bag

I was in Wild Oats today and they were selling a "Turkey Perfect" Brine bag. The bag was priced at just over $3.00. From reviewing the box, I saw no advantage to using their bag over using a kitchen trash bag which cost about 15 cents. They had a seperate brining mix which was priced fairly high too.[p]Am I missing something, or is this just a marketing ploy to sell something at a more expensive price.

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