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OT: Looking For Some Marketing Advice

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CTMike
CTMike Posts: 3,247
edited July 2017 in EggHead Forum
 I am having some hats made up to promote my catering business, as shown in the first photo. My son told me that I should have some trucker style type made up to appeal to the younger crowd. So do I go with the the distressed look or standard?

Thanks







MMBGE / Large BGE / XL BGE (Craigslist Find) / SF30x80 cabinet trailer - "Ol' Mortimer" / Outdoor kitchen in progress.  

RECOVERING BUBBLEHEAD
Southeastern CT. 
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Comments

  • The Cen-Tex Smoker
    The Cen-Tex Smoker Posts: 22,961
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    Distressed for sure
    Keepin' It Weird in The ATX FBTX
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  • ColtsFan
    ColtsFan Posts: 6,338
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    Distressed gets my vote 
    ~ John - https://www.instagram.com/hoosier_egger
    XL BGE, LG BGE, KJ Jr, PK Original, Ardore Pizza Oven, King Disc 
    Bloomington, IN - Hoo Hoo Hoo Hoosiers!

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  • Jcl5150
    Jcl5150 Posts: 280
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    Distressed 
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  • WeberWho
    WeberWho Posts: 11,026
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    Q is all about the smoke, sweat, and tears. Nothing nice and proper about it. I think the distressed mesh hat fits the personality of most bbq Joes.
    "The pig is an amazing animal. You feed a pig an apple and it makes bacon. Let's see Michael Phelps do that" - Jim Gaffigan

    Minnesota
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  • TN_Sister_State
    TN_Sister_State Posts: 1,130
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    Distressed
    Franklin, Tn
    LBGE - Cast Iron Grate - Flameboss 300 - BGEtisserie

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  • DoubleEgger
    DoubleEgger Posts: 17,171
    edited July 2017
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    Let your son make all the apparel choices. 

    No offense...
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  • CTMike
    CTMike Posts: 3,247
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    DoubleEgger said:
    Let your son make all the apparel choices. 

    No offense...
    So I take that to mean you like the non-distressed version?
    MMBGE / Large BGE / XL BGE (Craigslist Find) / SF30x80 cabinet trailer - "Ol' Mortimer" / Outdoor kitchen in progress.  

    RECOVERING BUBBLEHEAD
    Southeastern CT. 
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  • DoubleEgger
    DoubleEgger Posts: 17,171
    edited July 2017
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    CTMike said:
    DoubleEgger said:
    Let your son make all the apparel choices. 

    No offense...
    So I take that to mean you like the non-distressed version?
    No. He was right about the trucker and I'm sure he picked the distressed version 
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  • CTMike
    CTMike Posts: 3,247
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    DoubleEgger said:
    CTMike said:
    DoubleEgger said:
    Let your son make all the apparel choices. 

    No offense...
    So I take that to mean you like the non-distressed version?
    No. He was right about the trucker and I'm sure he picked the distressed version 
    Actually I picked the distressed version, he feels I should go with the standard one since the logo is distressed. 
    MMBGE / Large BGE / XL BGE (Craigslist Find) / SF30x80 cabinet trailer - "Ol' Mortimer" / Outdoor kitchen in progress.  

    RECOVERING BUBBLEHEAD
    Southeastern CT. 
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  • Legume
    Legume Posts: 14,615
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    Not the question you asked, but have you considered getting your logo embroidered on a patch?  Then you could have either hat made up, put them on a work shirt, beanie, etc.
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  • CTMike
    CTMike Posts: 3,247
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    Legume said:
    Not the question you asked, but have you considered getting your logo embroidered on a patch?  Then you could have either hat made up, put them on a work shirt, beanie, etc.
    I hadn't, I'll give that some thought. 
    MMBGE / Large BGE / XL BGE (Craigslist Find) / SF30x80 cabinet trailer - "Ol' Mortimer" / Outdoor kitchen in progress.  

    RECOVERING BUBBLEHEAD
    Southeastern CT. 
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  • DoubleEgger
    DoubleEgger Posts: 17,171
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    CTMike said:
    DoubleEgger said:
    CTMike said:
    DoubleEgger said:
    Let your son make all the apparel choices. 

    No offense...
    So I take that to mean you like the non-distressed version?
    No. He was right about the trucker and I'm sure he picked the distressed version 
    Actually I picked the distressed version, he feels I should go with the standard one since the logo is distressed. 
    I guess I gave your boy too much credit.  ;)
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  • CTMike
    CTMike Posts: 3,247
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    So it seems maybe two different style hats - the trucker style to appeal to the younger crowd at breweries, on the base, etc - and a standard type for the older, more affluent type that can afford to throw a catered party?
    MMBGE / Large BGE / XL BGE (Craigslist Find) / SF30x80 cabinet trailer - "Ol' Mortimer" / Outdoor kitchen in progress.  

    RECOVERING BUBBLEHEAD
    Southeastern CT. 
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  • pgprescott
    pgprescott Posts: 14,544
    edited July 2017
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    Legume said:
    Not the question you asked, but have you considered getting your logo embroidered on a patch?  Then you could have either hat made up, put them on a work shirt, beanie, etc.
    Quite expensive for the small guy. 

    Im a fan of the idea btw. 
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  • theyolksonyou
    theyolksonyou Posts: 18,458
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    Those non-trucker hats are hot as hell. I guess you won't be wearing them at the ball field, but damn, they're hot. 
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  • lousubcap
    lousubcap Posts: 32,337
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    No vote here -but your above post hits the center of the business-
    Know yourself, know the competition and know the market.  
    I applaud your initiative to dive in and go for it.  

    Louisville; Rolling smoke in the neighbourhood. # 38 for the win.  Life is too short for light/lite beer!  Seems I'm livin in a transitional period.
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  • YukonRon
    YukonRon Posts: 16,989
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    I like distresed.
    The first paragraph of your Business Plan should provide the direction needed for image and perception you desire to project into your market. Stay true to your plan.
    Good luck.
    "Knowledge is Good" - Emil Faber

    XL and MM
    Louisville, Kentucky
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  • Brason
    Brason Posts: 330
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    I prefer the hat you already have made except that I prefer a flat brim.  I am not a fan of trucker hats at all. Just my .02
    Cheers,

    Jason

    Orange County- CA
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  • Ozzie_Isaac
    Ozzie_Isaac Posts: 19,043
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    Distressed
    A bison’s level of aggressiveness, both physical and passive, is legendary. - NPS
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  • Ozzie_Isaac
    Ozzie_Isaac Posts: 19,043
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    I would do a top hat too.  They are going to make a come back.  Trust me.


    A bison’s level of aggressiveness, both physical and passive, is legendary. - NPS
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  • THEBuckeye
    THEBuckeye Posts: 4,231
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    Is that @nolaegghead's Topper? 
    New Albany, Ohio 

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  • Ozzie_Isaac
    Ozzie_Isaac Posts: 19,043
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    THEBuckeye said:
    Is that @nolaegghead's Topper? 
    Here is @nolaegghead in his topper ...




    A bison’s level of aggressiveness, both physical and passive, is legendary. - NPS
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  • BJM2932
    BJM2932 Posts: 119
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    Another vote for distressed 
    L BGE
    Paoli, PA

    Instagram


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  • sumoconnell
    sumoconnell Posts: 1,932
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    Patch would be neat, you sell the hats, but you can also use it on shirts to wear while you cater.  I'd recommend bowling shirts.
    +++++++++++++++++++++++++++
    Austin, Texas.  I'm the guy holding a beer.
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  • SmokeyPitt
    SmokeyPitt Posts: 10,490
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    What about T shirts?  Some guys don't wear hats.  

    Which came first the chicken or the egg?  I egged the chicken and then I ate his leg. 

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  • nolabrew
    nolabrew Posts: 246
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    I say non distressed. That's what the kids are wearing. You want your gear to be fly. 
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  • Dobie
    Dobie Posts: 3,361
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    Non distressed, I will put some distress on it with use. 
    Jacksonville FL
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  • NPHuskerFL
    NPHuskerFL Posts: 17,629
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    For some reason SOME like the snapback flat bill caps. Another option is knit stocking/skull caps. 
    LBGE 2013 & MM 2014
    Die Hard HUSKER & BRONCO FAN
    Flying Low & Slow in "Da Burg" FL
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  • WDE86
    WDE86 Posts: 69
    edited July 2017
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    I'll say all of this not knowing your budget so take it with a grain of salt:

    Do a rope hate. The young'ns love some rope hats these days. And maybe mix up the colors a bit. A couple of male/nuetral options and an option or two for the ladies. 

    Businesses that can brand themselves to people outside of their general demographic by merchandising can make a tremendous amount of $$$. I see 'Salt Life' stickers everywhere in the south. I'd guess that half of those people actually own anything else with Salt Life on it. Hat's, pocket tees, stickers, coozies, etc.

    If you can produce an appealing logo that "looks" a certain way, a lot of people will automatically be introduced to your product just because they want to wear or use something with a cool logo on it. I see it all the time in college towns where YETI and Costa Del Mar stickers dominate back windows and coolers that aren't necessarily YETI coolers while they wear Ray-Bans or Oakley sunglasses. 

    AND by the way, love the name: "Goin Deep BBQ" plays really well. 
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  • Eoin
    Eoin Posts: 4,304
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    pgprescott said:
    Legume said:
    Not the question you asked, but have you considered getting your logo embroidered on a patch?  Then you could have either hat made up, put them on a work shirt, beanie, etc.
    Quite expensive for the small guy. 

    Im a fan of the idea btw. 
    Branding is good, but when you start out in business, keeping costs low is essential. I would look at simple old fashioned and cheap promotions like leaflets before give aways.
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