RTIC v YETI law suit settlement

HoustonEgger · February 2017

Anyone in TX still looking for a 65 - Bucees has them at most locations for 30% off (all coolers - hard and soft side). No sales on the drink ware yet, but those are cheap enough already.

Lit · February 2017

Toxarch said:

Lit said:

caliking said:

Lit said:

DoubleEgger said:

thetrim said:

caliking said:

Lit said:

caliking said:

Lit said:

bgebrent said:

Lit said:

thetrim said:

Lit said:

lwrehm said:

Seems to me the fact that Yeti was/is willing to sue shows that the facts are they have nothing "special" to offer.

RTIC copied every aspect of Yeti and didn't have to spend any of the advertising money. Their owners should get jail time and the company and all assets should be turned over to Yeti. There's no reason for any company to be innovative and come up with new products if any hack can steal their ideas once they have marketed them and made them successful. Every time you buy an RTIC product you are backing a bunch of scumbags that just took a free ride.

YEAH PEOPLE WHO BOUGHT STUFF FROM THEM SUCK!!!!!!, SO SAYS THE GUY WHO JUST BOUGHT A 65, 45, 40 SOFT, TWO COOZIES, THREE DIVIDERS, AND A BASKET

Damn you are hard core white trash. I hope they apply this logic to everything my daughters epi pen will be free. Nothing else will ever be cured because your a scumbag but hey you got a good deal on a cooler **** scumbags.

Free market economy. Patent protection available. Yeti was not first, just marketed well. They have no specific rights under patent law. Love my RTIC cooler. The scumbags were the Epi-pen makers who marked up an old, low cost drug into a device you paid $600 for.

Epi pen was over $700 from Costco in December but luckily only $30 with my new insurance. I paid around $400 last year though.

I don't get the comparison to the epipen. The Yeti folks did to the rotomolded cooler what the epipen folks did to injectable epinephrine.

If RTIC diversified into making injectable epinephrine, for a much lower price, I doubt you or many others would think they were scumbags.

Besides, coolers in the context of outdoorsmen and folks who like to cook are hardly life saving devices. Tone down the angst.

The comparison was for any advancement. No company would invest all that money into research if as soon as they cured something anyone could steal and reproduce what they had discovered. Yeti spent all that money in marketing and RTIC jumped in and copied their design and piggy backed themselves on the marketing by comparing to them and could sell for way less because they had no design costs or marketing they just had to pump out coolers. There's a reason they settled cause they knew they were wrong.

If you still want to use pharmaceuticals as an analogy, that's exactly what happens . the patent is good for 20 years from invention/discovery (not when it hits shelves). Then anyone can make and market the drug. Walk down the aisles of any drugstore and you'll see.

You're a scumbag too then, if you've ever taken any generic medication. And yes, there is usually a considerable price difference between generic and non-generic meds.

@Lit You just got LIT UP!!!!

This is not a good analogy. Of course once the patents have expired, anyone can manufacture the product. The issue between Yeti and RTIC is that the protective rights under intellectual property and/or patents have not expired. If they were expired, surely the case would have been dismissed by the judge as frivolous.

A better pharmaceutical analogy would be that you are buying a black market substitute drug in lieu of a brand new drug released last year.

Yes this.

Except that there was no blackmarket dealing here. No clear patent infringement either apparently, otherwise the lawsuit wouldnt have dragged on as long as it did. And it was settled, no ruling was made.

I'm not sure why I care so much about someone being so butt- hurt over a cooler company, so this is my last post. You're welcome to have the last word.

They agreed to stop making everything and pay back money. Pretty sure that means they knew there was copyright infringement. These guys are a bunch of scumbags support them if you want to. And I'm not butt hurt at all it's fun trolling you guys you make it so easy.

Yeah, nice try, but when you get emotional and start cussing people in a cooler thread, you can't play it off as "trolling". That's the definition of butt hurt.

I guess you missed the other threads for the past 2 years where I've done the same thing over and over and it gets all you RTIC guys mad every time. Funny stuff.

HeavyG · February 2017

Lit said:

Toxarch said:

Lit said:

caliking said:

Lit said:

DoubleEgger said:

thetrim said:

caliking said:

Lit said:

caliking said:

Lit said:

bgebrent said:

Lit said:

thetrim said:

Lit said:

lwrehm said:

Seems to me the fact that Yeti was/is willing to sue shows that the facts are they have nothing "special" to offer.

RTIC copied every aspect of Yeti and didn't have to spend any of the advertising money. Their owners should get jail time and the company and all assets should be turned over to Yeti. There's no reason for any company to be innovative and come up with new products if any hack can steal their ideas once they have marketed them and made them successful. Every time you buy an RTIC product you are backing a bunch of scumbags that just took a free ride.

YEAH PEOPLE WHO BOUGHT STUFF FROM THEM SUCK!!!!!!, SO SAYS THE GUY WHO JUST BOUGHT A 65, 45, 40 SOFT, TWO COOZIES, THREE DIVIDERS, AND A BASKET

Damn you are hard core white trash. I hope they apply this logic to everything my daughters epi pen will be free. Nothing else will ever be cured because your a scumbag but hey you got a good deal on a cooler **** scumbags.

Free market economy. Patent protection available. Yeti was not first, just marketed well. They have no specific rights under patent law. Love my RTIC cooler. The scumbags were the Epi-pen makers who marked up an old, low cost drug into a device you paid $600 for.

Epi pen was over $700 from Costco in December but luckily only $30 with my new insurance. I paid around $400 last year though.

I don't get the comparison to the epipen. The Yeti folks did to the rotomolded cooler what the epipen folks did to injectable epinephrine.

If RTIC diversified into making injectable epinephrine, for a much lower price, I doubt you or many others would think they were scumbags.

Besides, coolers in the context of outdoorsmen and folks who like to cook are hardly life saving devices. Tone down the angst.

The comparison was for any advancement. No company would invest all that money into research if as soon as they cured something anyone could steal and reproduce what they had discovered. Yeti spent all that money in marketing and RTIC jumped in and copied their design and piggy backed themselves on the marketing by comparing to them and could sell for way less because they had no design costs or marketing they just had to pump out coolers. There's a reason they settled cause they knew they were wrong.

If you still want to use pharmaceuticals as an analogy, that's exactly what happens . the patent is good for 20 years from invention/discovery (not when it hits shelves). Then anyone can make and market the drug. Walk down the aisles of any drugstore and you'll see.

You're a scumbag too then, if you've ever taken any generic medication. And yes, there is usually a considerable price difference between generic and non-generic meds.

@Lit You just got LIT UP!!!!

This is not a good analogy. Of course once the patents have expired, anyone can manufacture the product. The issue between Yeti and RTIC is that the protective rights under intellectual property and/or patents have not expired. If they were expired, surely the case would have been dismissed by the judge as frivolous.

A better pharmaceutical analogy would be that you are buying a black market substitute drug in lieu of a brand new drug released last year.

Yes this.

Except that there was no blackmarket dealing here. No clear patent infringement either apparently, otherwise the lawsuit wouldnt have dragged on as long as it did. And it was settled, no ruling was made.

I'm not sure why I care so much about someone being so butt- hurt over a cooler company, so this is my last post. You're welcome to have the last word.

They agreed to stop making everything and pay back money. Pretty sure that means they knew there was copyright infringement. These guys are a bunch of scumbags support them if you want to. And I'm not butt hurt at all it's fun trolling you guys you make it so easy.

Yeah, nice try, but when you get emotional and start cussing people in a cooler thread, you can't play it off as "trolling". That's the definition of butt hurt.

I guess you missed the other threads for the past 2 years where I've done the same thing over and over and it gets all you RTIC guys mad every time. Funny stuff.

Ahhh...the classic "I'm not hurt, you're the one's that are hurt" defense. Very similar to the "I know you are but what am I" taunt.

Legume · February 2017

The choosing sides shjt is funny. Maybe coolers are a surrogate for politics.

I wanted a yeti or pelican for along time. Love the pelicans, except the weight. I won't pay those prices, so no cool cooler for me. I finally bought a couple of RTICs. Maybe they ripped off a bit, but that's for the lawyers and courts. RTIC wasn't exactly sneaking around selling them out of the trunk of a car in a parking lot. I paid less than half of a yeti and I sleep fine with that decision. To me, Yeti is overpriced. They're defending their right to overcharge and that's their prerogative.

I have friends with Yetis, I have no problem putting my beer in their coolers and they don't have a problem using my RTIC. Think of the beer, it's about cold beer. Can't we all just get along for the sake of cold beer?!

Foghorn · February 2017

A toast.

TO COLD BEER!!!

Lit · February 2017

HeavyG said:

Lit said:

Toxarch said:

Lit said:

caliking said:

Lit said:

DoubleEgger said:

thetrim said:

caliking said:

Lit said:

caliking said:

Lit said:

bgebrent said:

Lit said:

thetrim said:

Lit said:

lwrehm said:

Seems to me the fact that Yeti was/is willing to sue shows that the facts are they have nothing "special" to offer.

RTIC copied every aspect of Yeti and didn't have to spend any of the advertising money. Their owners should get jail time and the company and all assets should be turned over to Yeti. There's no reason for any company to be innovative and come up with new products if any hack can steal their ideas once they have marketed them and made them successful. Every time you buy an RTIC product you are backing a bunch of scumbags that just took a free ride.

YEAH PEOPLE WHO BOUGHT STUFF FROM THEM SUCK!!!!!!, SO SAYS THE GUY WHO JUST BOUGHT A 65, 45, 40 SOFT, TWO COOZIES, THREE DIVIDERS, AND A BASKET

Damn you are hard core white trash. I hope they apply this logic to everything my daughters epi pen will be free. Nothing else will ever be cured because your a scumbag but hey you got a good deal on a cooler **** scumbags.

Free market economy. Patent protection available. Yeti was not first, just marketed well. They have no specific rights under patent law. Love my RTIC cooler. The scumbags were the Epi-pen makers who marked up an old, low cost drug into a device you paid $600 for.

Epi pen was over $700 from Costco in December but luckily only $30 with my new insurance. I paid around $400 last year though.

I don't get the comparison to the epipen. The Yeti folks did to the rotomolded cooler what the epipen folks did to injectable epinephrine.

If RTIC diversified into making injectable epinephrine, for a much lower price, I doubt you or many others would think they were scumbags.

Besides, coolers in the context of outdoorsmen and folks who like to cook are hardly life saving devices. Tone down the angst.

The comparison was for any advancement. No company would invest all that money into research if as soon as they cured something anyone could steal and reproduce what they had discovered. Yeti spent all that money in marketing and RTIC jumped in and copied their design and piggy backed themselves on the marketing by comparing to them and could sell for way less because they had no design costs or marketing they just had to pump out coolers. There's a reason they settled cause they knew they were wrong.

If you still want to use pharmaceuticals as an analogy, that's exactly what happens . the patent is good for 20 years from invention/discovery (not when it hits shelves). Then anyone can make and market the drug. Walk down the aisles of any drugstore and you'll see.

You're a scumbag too then, if you've ever taken any generic medication. And yes, there is usually a considerable price difference between generic and non-generic meds.

@Lit You just got LIT UP!!!!

This is not a good analogy. Of course once the patents have expired, anyone can manufacture the product. The issue between Yeti and RTIC is that the protective rights under intellectual property and/or patents have not expired. If they were expired, surely the case would have been dismissed by the judge as frivolous.

A better pharmaceutical analogy would be that you are buying a black market substitute drug in lieu of a brand new drug released last year.

Yes this.

Except that there was no blackmarket dealing here. No clear patent infringement either apparently, otherwise the lawsuit wouldnt have dragged on as long as it did. And it was settled, no ruling was made.

I'm not sure why I care so much about someone being so butt- hurt over a cooler company, so this is my last post. You're welcome to have the last word.

They agreed to stop making everything and pay back money. Pretty sure that means they knew there was copyright infringement. These guys are a bunch of scumbags support them if you want to. And I'm not butt hurt at all it's fun trolling you guys you make it so easy.

Yeah, nice try, but when you get emotional and start cussing people in a cooler thread, you can't play it off as "trolling". That's the definition of butt hurt.

I guess you missed the other threads for the past 2 years where I've done the same thing over and over and it gets all you RTIC guys mad every time. Funny stuff.

Ahhh...the classic "I'm not hurt, you're the one's that are hurt" defense. Very similar to the "I know you are but what am I" taunt.

You caught me. I am very butt hurt. But your a scumbag with an RTIC.

Biggreenpharmacist · February 2017

I have an rtic 65 and their roadie knockoff, but I have a yeti tumbler so Im cool. I support both businesses.

GaBGE · February 2017

Seems that Yeti is the scumbags of this. They are way over charging people for a product that is being sold for way far less and still having a profit made by RTIC. I took advantage and bought a reasonable priced soft sided cooler.

Lit · February 2017

GaBGE said:

Seems that Yeti is the scumbags of this. They are way over charging people for a product that is being sold for way far less and still having a profit made by RTIC. I took advantage and bought a reasonable priced soft sided cooler.

So they are scumbags for designing and marketing a great product and making a profit off it? There's a lot of scumbags in this world for sure.

HeavyG · February 2017

Lit said:

HeavyG said:

Lit said:

Toxarch said:

Lit said:

caliking said:

Lit said:

DoubleEgger said:

thetrim said:

caliking said:

Lit said:

caliking said:

Lit said:

bgebrent said:

Lit said:

thetrim said:

Lit said:

lwrehm said:

Seems to me the fact that Yeti was/is willing to sue shows that the facts are they have nothing "special" to offer.

RTIC copied every aspect of Yeti and didn't have to spend any of the advertising money. Their owners should get jail time and the company and all assets should be turned over to Yeti. There's no reason for any company to be innovative and come up with new products if any hack can steal their ideas once they have marketed them and made them successful. Every time you buy an RTIC product you are backing a bunch of scumbags that just took a free ride.

YEAH PEOPLE WHO BOUGHT STUFF FROM THEM SUCK!!!!!!, SO SAYS THE GUY WHO JUST BOUGHT A 65, 45, 40 SOFT, TWO COOZIES, THREE DIVIDERS, AND A BASKET

Damn you are hard core white trash. I hope they apply this logic to everything my daughters epi pen will be free. Nothing else will ever be cured because your a scumbag but hey you got a good deal on a cooler **** scumbags.

Free market economy. Patent protection available. Yeti was not first, just marketed well. They have no specific rights under patent law. Love my RTIC cooler. The scumbags were the Epi-pen makers who marked up an old, low cost drug into a device you paid $600 for.

Epi pen was over $700 from Costco in December but luckily only $30 with my new insurance. I paid around $400 last year though.

I don't get the comparison to the epipen. The Yeti folks did to the rotomolded cooler what the epipen folks did to injectable epinephrine.

If RTIC diversified into making injectable epinephrine, for a much lower price, I doubt you or many others would think they were scumbags.

Besides, coolers in the context of outdoorsmen and folks who like to cook are hardly life saving devices. Tone down the angst.

The comparison was for any advancement. No company would invest all that money into research if as soon as they cured something anyone could steal and reproduce what they had discovered. Yeti spent all that money in marketing and RTIC jumped in and copied their design and piggy backed themselves on the marketing by comparing to them and could sell for way less because they had no design costs or marketing they just had to pump out coolers. There's a reason they settled cause they knew they were wrong.

If you still want to use pharmaceuticals as an analogy, that's exactly what happens . the patent is good for 20 years from invention/discovery (not when it hits shelves). Then anyone can make and market the drug. Walk down the aisles of any drugstore and you'll see.

You're a scumbag too then, if you've ever taken any generic medication. And yes, there is usually a considerable price difference between generic and non-generic meds.

@Lit You just got LIT UP!!!!

This is not a good analogy. Of course once the patents have expired, anyone can manufacture the product. The issue between Yeti and RTIC is that the protective rights under intellectual property and/or patents have not expired. If they were expired, surely the case would have been dismissed by the judge as frivolous.

A better pharmaceutical analogy would be that you are buying a black market substitute drug in lieu of a brand new drug released last year.

Yes this.

Except that there was no blackmarket dealing here. No clear patent infringement either apparently, otherwise the lawsuit wouldnt have dragged on as long as it did. And it was settled, no ruling was made.

I'm not sure why I care so much about someone being so butt- hurt over a cooler company, so this is my last post. You're welcome to have the last word.

They agreed to stop making everything and pay back money. Pretty sure that means they knew there was copyright infringement. These guys are a bunch of scumbags support them if you want to. And I'm not butt hurt at all it's fun trolling you guys you make it so easy.

Yeah, nice try, but when you get emotional and start cussing people in a cooler thread, you can't play it off as "trolling". That's the definition of butt hurt.

I guess you missed the other threads for the past 2 years where I've done the same thing over and over and it gets all you RTIC guys mad every time. Funny stuff.

Ahhh...the classic "I'm not hurt, you're the one's that are hurt" defense. Very similar to the "I know you are but what am I" taunt.

You caught me. I am very butt hurt. But your a scumbag with an RTIC.

"I know you are but what am I."

Hotch · February 2017

DoubleEgger · February 2017

Could you imagine an RTIC cooler filled with Rockwood charcoal... you'd have to put Lit in a straight jacket.

Hntnhrd · February 2017

me defending my favorite cooler company!!!

Beachbum28 · February 2017

https://www.rticcoolers.com/updates

Toxarch · February 2017

Lit said:

Toxarch said:

Lit said:

caliking said:

Lit said:

DoubleEgger said:

thetrim said:

caliking said:

Lit said:

caliking said:

Lit said:

bgebrent said:

Lit said:

thetrim said:

Lit said:

lwrehm said:

Seems to me the fact that Yeti was/is willing to sue shows that the facts are they have nothing "special" to offer.

RTIC copied every aspect of Yeti and didn't have to spend any of the advertising money. Their owners should get jail time and the company and all assets should be turned over to Yeti. There's no reason for any company to be innovative and come up with new products if any hack can steal their ideas once they have marketed them and made them successful. Every time you buy an RTIC product you are backing a bunch of scumbags that just took a free ride.

YEAH PEOPLE WHO BOUGHT STUFF FROM THEM SUCK!!!!!!, SO SAYS THE GUY WHO JUST BOUGHT A 65, 45, 40 SOFT, TWO COOZIES, THREE DIVIDERS, AND A BASKET

Damn you are hard core white trash. I hope they apply this logic to everything my daughters epi pen will be free. Nothing else will ever be cured because your a scumbag but hey you got a good deal on a cooler **** scumbags.

Free market economy. Patent protection available. Yeti was not first, just marketed well. They have no specific rights under patent law. Love my RTIC cooler. The scumbags were the Epi-pen makers who marked up an old, low cost drug into a device you paid $600 for.

Epi pen was over $700 from Costco in December but luckily only $30 with my new insurance. I paid around $400 last year though.

I don't get the comparison to the epipen. The Yeti folks did to the rotomolded cooler what the epipen folks did to injectable epinephrine.

If RTIC diversified into making injectable epinephrine, for a much lower price, I doubt you or many others would think they were scumbags.

Besides, coolers in the context of outdoorsmen and folks who like to cook are hardly life saving devices. Tone down the angst.

The comparison was for any advancement. No company would invest all that money into research if as soon as they cured something anyone could steal and reproduce what they had discovered. Yeti spent all that money in marketing and RTIC jumped in and copied their design and piggy backed themselves on the marketing by comparing to them and could sell for way less because they had no design costs or marketing they just had to pump out coolers. There's a reason they settled cause they knew they were wrong.

If you still want to use pharmaceuticals as an analogy, that's exactly what happens . the patent is good for 20 years from invention/discovery (not when it hits shelves). Then anyone can make and market the drug. Walk down the aisles of any drugstore and you'll see.

You're a scumbag too then, if you've ever taken any generic medication. And yes, there is usually a considerable price difference between generic and non-generic meds.

@Lit You just got LIT UP!!!!

This is not a good analogy. Of course once the patents have expired, anyone can manufacture the product. The issue between Yeti and RTIC is that the protective rights under intellectual property and/or patents have not expired. If they were expired, surely the case would have been dismissed by the judge as frivolous.

A better pharmaceutical analogy would be that you are buying a black market substitute drug in lieu of a brand new drug released last year.

Yes this.

Except that there was no blackmarket dealing here. No clear patent infringement either apparently, otherwise the lawsuit wouldnt have dragged on as long as it did. And it was settled, no ruling was made.

I'm not sure why I care so much about someone being so butt- hurt over a cooler company, so this is my last post. You're welcome to have the last word.

They agreed to stop making everything and pay back money. Pretty sure that means they knew there was copyright infringement. These guys are a bunch of scumbags support them if you want to. And I'm not butt hurt at all it's fun trolling you guys you make it so easy.

Yeah, nice try, but when you get emotional and start cussing people in a cooler thread, you can't play it off as "trolling". That's the definition of butt hurt.

I guess you missed the other threads for the past 2 years where I've done the same thing over and over and it gets all you RTIC guys mad every time. Funny stuff.

I've seen you be butt hurt in those threads too. None of that was you trolling people. You are a Yeti fanboy and you hate that they have any competition.

Sea2Ski · February 2017

Beachbum28 said:

https://www.rticcoolers.com/updates

New Products:

Products Coming in Summer 2017 include a 145 quart cooler, the new laser etched logo, the light blue cooler, the RTIC Water Resistant Duffle Bag, Tall Boy, V-Shape Stackable Pint Tumblers, Water Bottles, a 40 oz. Tumbler, New cup holder friendly Handles, Food Containers, Additional Sport Bottles and the exclusive RTIC Water Filtration System for select RTIC drinkware.

145 quart cooler!! How much that thing is going to weigh when empty yet alone when loaded?!?!?!?!

WeberWho · February 2017

Sea2Ski said:

Beachbum28 said:

https://www.rticcoolers.com/updates

New Products:
Products Coming in Summer 2017 include a 145 quart cooler, the new laser etched logo, the light blue cooler, the RTIC Water Resistant Duffle Bag, Tall Boy, V-Shape Stackable Pint Tumblers, Water Bottles, a 40 oz. Tumbler, New cup holder friendly Handles, Food Containers, Additional Sport Bottles and the exclusive RTIC Water Filtration System for select RTIC drinkware.

145 quart cooler!! How much that thing is going to weigh when empty yet alone when loaded?!?!?!?!

I'd be interested in seeing what the food containers are all about.

Thanks for the update

thetrim · February 2017

HeavyG · February 2017

WeberWho said:

Sea2Ski said:

Beachbum28 said:

https://www.rticcoolers.com/updates

New Products:
Products Coming in Summer 2017 include a 145 quart cooler, the new laser etched logo, the light blue cooler, the RTIC Water Resistant Duffle Bag, Tall Boy, V-Shape Stackable Pint Tumblers, Water Bottles, a 40 oz. Tumbler, New cup holder friendly Handles, Food Containers, Additional Sport Bottles and the exclusive RTIC Water Filtration System for select RTIC drinkware.

145 quart cooler!! How much that thing is going to weigh when empty yet alone when loaded?!?!?!?!

I'd be interested in seeing what the food containers are all about.

Thanks for the update

Agreed.

Cambro style food carriers seem like they would be a ripe target for a lower cost competitor.

Lit · February 2017

Toxarch said:

Lit said:

Toxarch said:

Lit said:

caliking said:

Lit said:

DoubleEgger said:

thetrim said:

caliking said:

Lit said:

caliking said:

Lit said:

bgebrent said:

Lit said:

thetrim said:

Lit said:

lwrehm said:

Seems to me the fact that Yeti was/is willing to sue shows that the facts are they have nothing "special" to offer.

RTIC copied every aspect of Yeti and didn't have to spend any of the advertising money. Their owners should get jail time and the company and all assets should be turned over to Yeti. There's no reason for any company to be innovative and come up with new products if any hack can steal their ideas once they have marketed them and made them successful. Every time you buy an RTIC product you are backing a bunch of scumbags that just took a free ride.

YEAH PEOPLE WHO BOUGHT STUFF FROM THEM SUCK!!!!!!, SO SAYS THE GUY WHO JUST BOUGHT A 65, 45, 40 SOFT, TWO COOZIES, THREE DIVIDERS, AND A BASKET

Damn you are hard core white trash. I hope they apply this logic to everything my daughters epi pen will be free. Nothing else will ever be cured because your a scumbag but hey you got a good deal on a cooler **** scumbags.

Free market economy. Patent protection available. Yeti was not first, just marketed well. They have no specific rights under patent law. Love my RTIC cooler. The scumbags were the Epi-pen makers who marked up an old, low cost drug into a device you paid $600 for.

Epi pen was over $700 from Costco in December but luckily only $30 with my new insurance. I paid around $400 last year though.

I don't get the comparison to the epipen. The Yeti folks did to the rotomolded cooler what the epipen folks did to injectable epinephrine.

If RTIC diversified into making injectable epinephrine, for a much lower price, I doubt you or many others would think they were scumbags.

Besides, coolers in the context of outdoorsmen and folks who like to cook are hardly life saving devices. Tone down the angst.

The comparison was for any advancement. No company would invest all that money into research if as soon as they cured something anyone could steal and reproduce what they had discovered. Yeti spent all that money in marketing and RTIC jumped in and copied their design and piggy backed themselves on the marketing by comparing to them and could sell for way less because they had no design costs or marketing they just had to pump out coolers. There's a reason they settled cause they knew they were wrong.

If you still want to use pharmaceuticals as an analogy, that's exactly what happens . the patent is good for 20 years from invention/discovery (not when it hits shelves). Then anyone can make and market the drug. Walk down the aisles of any drugstore and you'll see.

You're a scumbag too then, if you've ever taken any generic medication. And yes, there is usually a considerable price difference between generic and non-generic meds.

@Lit You just got LIT UP!!!!

This is not a good analogy. Of course once the patents have expired, anyone can manufacture the product. The issue between Yeti and RTIC is that the protective rights under intellectual property and/or patents have not expired. If they were expired, surely the case would have been dismissed by the judge as frivolous.

A better pharmaceutical analogy would be that you are buying a black market substitute drug in lieu of a brand new drug released last year.

Yes this.

Except that there was no blackmarket dealing here. No clear patent infringement either apparently, otherwise the lawsuit wouldnt have dragged on as long as it did. And it was settled, no ruling was made.

I'm not sure why I care so much about someone being so butt- hurt over a cooler company, so this is my last post. You're welcome to have the last word.

They agreed to stop making everything and pay back money. Pretty sure that means they knew there was copyright infringement. These guys are a bunch of scumbags support them if you want to. And I'm not butt hurt at all it's fun trolling you guys you make it so easy.

Yeah, nice try, but when you get emotional and start cussing people in a cooler thread, you can't play it off as "trolling". That's the definition of butt hurt.

I guess you missed the other threads for the past 2 years where I've done the same thing over and over and it gets all you RTIC guys mad every time. Funny stuff.

I've seen you be butt hurt in those threads too. None of that was you trolling people. You are a Yeti fanboy and you hate that they have any competition.

You are so right I'm glad you made me realize that. Next time I need to know how I feel about something I'm gonna ask you cause you seem to know exactly how I really feel. Especially about hating yeti has competition when I have stated my next cooler will be the larger pelican with wheels multiple times.

billt01 · February 2017

I am seeing stuff on here about a Yeti 5 billion dollar IPO...

Yeti shares will plummet. IMO there is not a way to grow and create profits every quarter. Yeti coolers are like BGE's, its a click of people that buy these things. Unless they can get medical contracts, but I would believe medical companies have their own way to transport critical items. At the end of the day, how many high dollar coolers does the AVERAGE household want/need to purchase.

jonnymack · February 2017

billt01 said:

I am seeing stuff on here about a Yeti 5 billion dollar IPO...

Yeti shares will plummet. IMO there is not a way to grow and create profits every quarter. Yeti coolers are like BGE's, its a click of people that buy these things. Unless they can get medical contracts, but I would believe medical companies have their own way to transport critical items. At the end of the day, how many high dollar coolers does the AVERAGE household want/need to purchase.

Look closer into the IPO and you will see early investors getting paid so that IPO money won't even be invested into making the company better. It's not uncommon for early investors to get paid in an IPO but they usually do so by selling shares. Yeti is simply paying a dividend which means everyone still owns all their shares. From a stock perspective, avoid, avoid, avoid. This has all the trappings of a company that is overreaching to go public, insiders/investors getting paid, public left holding the bag on an overvalued stock.

Doesn't mean their products aren't great. Just the stock is not as well made as their coolers. Also, did you know that Coolers and Equipment are only 35% of their total sales? That means they are making the bulk of their loot on what they consider Drinkware and Other.

Just my two cents, I look at this kind of crap all day long at my gig so thought I would chime in.

YEMTrey · February 2017

Yeti isn’t all about coolers anymore. They are a brand. They market themselves as a brand just as much as coolers. Just like BGE there are competitors out there doing the same thing, but you’re ultimately choosing a brand name and image. Rtic has proven that the margins in this business are very vast. The only way to keep from commoditizing yourself and getting in to a pricing war is to separate yourself from the others as a brand. A brand/image that people are willing to pay more to be a part of.

The IPO is a brilliant business move as it allows them to profit and cash in on their growth without having to sell the business outright.

billt01 · February 2017

YEMTrey said:

Yeti isn’t all about coolers anymore. They are a brand. They market themselves as a brand just as much as coolers. Just like BGE there are competitors out there doing the same thing, but you’re ultimately choosing a brand name and image. Rtic has proven that the margins in this business are very vast. The only way to keep from commoditizing yourself and getting in to a pricing war is to separate yourself from the others as a brand. A brand/image that people are willing to pay more to be a part of.

The IPO is a brilliant business move as it allows them to profit and cash in on their growth without having to sell the business outright.

I believe sustained growth will be the issue here.

jonnymack · February 2017

YEMTrey said:

Yeti isn’t all about coolers anymore. They are a brand. They market themselves as a brand just as much as coolers. Just like BGE there are competitors out there doing the same thing, but you’re ultimately choosing a brand name and image. Rtic has proven that the margins in this business are very vast. The only way to keep from commoditizing yourself and getting in to a pricing war is to separate yourself from the others as a brand. A brand/image that people are willing to pay more to be a part of.

The IPO is a brilliant business move as it allows them to profit and cash in on their growth without having to sell the business outright.

I don't have an issue with the IPO per se it's just that so much of the proceeds will be used for a dividend. So basically I'm buying in at a ludicrous valuation ($5B) that will require significant growth to justify but the capital infusion they are getting is basically going to pay a massive dividend. Brilliant for them, terrible for investors.

Plus creating a brand can be a fickle thing if that brand falls out of favor.

acmoser76 · February 2017

Is there some reason Yeti can't go after another company like Bison? What would make Bison different than RTIC?

Legume · February 2017

Maybe to run the low-baller out of town?

jtcBoynton · February 2017

acmoser76 said:

Is there some reason Yeti can't go after another company like Bison? What would make Bison different than RTIC?

RTIC hard sided coolers looked just like Yeti coolers. Bison coolers do not. There doesn't appear to be anything that Yeti could go after them for.

DoubleEgger · February 2017

acmoser76 said:

Is there some reason Yeti can't go after another company like Bison? What would make Bison different than RTIC?

They have gone after many companies. Read the listing above in the comments.

Hotch · February 2017

Bison Coolers of Ft Worth TX had to go through a name change a while back in February of 2015. They were named "Brute".
Some have said it was an Issue for Rubbermaid and the Brute Line of trash cans.
Or maybe they did not won't to be linked to trash cans.
Wow! This cooler talk is complicated!!

RTIC v YETI law suit settlement

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