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I have used that a lot. It is actually pretty good most of the time. I have had two bags that were awful as you mentioned. The best advice I got on here to make sure you get a good bag is to pick it up and shake it. If it sounds like it's raining, not good. I will say I am thrilled that my local butcher now carries Ozark Oak though so I may be about to switch away from The Good One.
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Local dealer had this $29.95 a 20lb bag. I passed and came here for review, guess its not worth a try especially at that price.