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I like a good peppery beef rub, then smoke them up at around 275 done temp until they have a nice pull back. They should be nice, juicy and fall off the bone when they're done...almost like pot roast on a stick. Usually takes around 4 hours, if I recall.
You can serve them with a good Texas-style barbecue sauce on the side if you'd like....something not too sweet would be good IMO. Oak is a great choice for beef ribs IMO too.