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Given the cult-like behavior that sometimes appears on the forum, I would guess such a trip is a "Bucket List" item for many. I mean the Hotlanta area also has a few other things to see/do...Coca-Cola-well maybe one >-
Eastern North Carolina
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"it is never too early to drink, but it may be too early to be seen drinking"
do they offer a factory tour or anything like that? I may be able to convince the wife to go if there is more to it than drooling and spending money.