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"New" BGE Logo and Identity?

Mass. Wine GuyMass. Wine Guy Posts: 19
edited November -1 in EggHead Forum
I read the press release regarding the new logo and corporate identity for the BGE. After reading it I knew less than when I began reading it. As a trained professional journalist and editor, it really bugs me to see such corporatespeak and, in this case, a huge waste of bandwidth. Does anyone know anything substantial about what corporate is trying to accomplish?

Love the product, hate the press releases.

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