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EGG Question

WeberWho?WeberWho? Posts: 1,598
edited 5:55AM in EggHead Forum
Why don't the big box stores carry Big Green Egg? They sell $1,000+ gassers and even fake ceramic grills, but no eggs? Why?
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Comments

  • Carolina QCarolina Q Posts: 7,973
    hahaha - if you think you see the occasional post NOW about dealers not knowing the product or not understanding the warranty, imagine what it would be like if HD sold 'em!!

    I would bet it's a choice BGE made - and I'm glad they did!!
    Michael 
    Central Connecticut 

    "Avoid at all costs that vile spew you see rotting in oil in screwtop jars. Too lazy to peel fresh? You don't deserve to eat garlic." Bourdain
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  • MickeyMickey Posts: 16,155
    Michael you answer should be posted at BGE :laugh:
    Very good.... You nailed it....
    Salado TX Egg Family: 2 Large and a very well used Mini, just added a Mini Max (I'm good for now). 

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  • Increase profit margins... these BGE's are quite a bit price-er than a Smoky Joe or a Kettle, eh?
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  • WeberWho?WeberWho? Posts: 1,598
    I'm personally glad they don't sell them at the big box stores. But what is the egg sales department thinking? Imagine what sales would be like if they had them at the big box stores. Just doesn't make any sence for Big Green Egg.
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  • WeberWho?WeberWho? Posts: 1,598
    HD carries the fake ceramic egg for $700. So price wouldn't be a issue.
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  • Carolina QCarolina Q Posts: 7,973
    Mickey wrote:
    Michael you answer should be posted at BGE :laugh: s

    Ha, like they would announce that some of their dealers don't know the product or warranty? ;)

    sending you an email, btw... as soon as I finish it.
    Michael 
    Central Connecticut 

    "Avoid at all costs that vile spew you see rotting in oil in screwtop jars. Too lazy to peel fresh? You don't deserve to eat garlic." Bourdain
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  • Carolina QCarolina Q Posts: 7,973
    It would be a customer service and product reputation catastrophe for BGE! THAT'S what they're thinking. And they are right.
    Michael 
    Central Connecticut 

    "Avoid at all costs that vile spew you see rotting in oil in screwtop jars. Too lazy to peel fresh? You don't deserve to eat garlic." Bourdain
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  • Previous posts were probably right plus to sell through the big boxes requires a tremendous quantity guarantee. On top of that they usually make you carry the cost of their inventory as they want everything just in time. I would imagine the quality with which the BGE is produced would preclude them from meeting this type of production level.
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  • DeanRDeanR Posts: 27
    Probably for similar reasons why you don't see Stihl chainsaws, and many other quality products, sold at HD or Lowes. They have settled on a different type of distribution with independant dealers and it works for them.

    There is a some perception that selling in box stores diminshes the product image.
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  • The big box stores typically require their suppliers to reduce there cost to them, thus making them give away margin for the sake of volume.

    By going the route they do, BGE protects their product reputation (Brand Image), keeps it kinda exclusive, and they keep there margins (profit) higher.
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  • poolguypoolguy Posts: 129
    Just imagine how many warranty claims they would have. they would not last long. They would not be able to and train anybody to be a eggspert like some dealers have, like myself.
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  • RRPRRP Posts: 14,970
    Personally I sure hope that the new head honcho at BGE who has been brought in and ousted Jim Nufer has been following this thread. Killing the goose that laid the golden eggs all these years is a short term strategy!
    Ron
    Dunlap, IL
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  • FlaPoolmanFlaPoolman Posts: 11,670
    Think Apple,,, gives BGE more control over their product and service
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