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Yeti flagship store

LegumeLegume Posts: 5,734
Austin-based Yeti unwraps flagship store on South Congress
Austin, TX


  • WeberWhoWeberWho Posts: 4,494
    Can anyone confirm that RTIC is selling their coolers in the attic?
  • The store was probably paid for by RTIC.
  • AcnAcn Posts: 1,966
    Surprised they don't charge admission.


    Pikesville, MD

  • Ozzie_IsaacOzzie_Isaac Posts: 6,299
    Anybody remember the TV show American Chopper?  It jumped the shark when they built a huge ego pumping retail store.

    This seems like a bad idea.  Just a huge drain on company resources with no payback.
    If it is worth doing, it is worth overdoing.

    XL, Medium, Minimax, Blackstone Griddle
  • SpaightlabsSpaightlabs Posts: 1,357
    Nah - those that clamor for self-esteem through high dollar purchases will swarm the place.

    I have a buddy in TX that bought a $500 Festool shop doubt he will camp out for a week to be first in line at Yetiland.
  • BrookiePBrookieP Posts: 111
    Going to Franklin's BBQ is on my bucket list. I could see myself stopping by there to have a drink (which will probably be stupidly expensive) and check it out while in Austin. Even the article says they aren't expecting everyone who walks through the door to buy something.
    XL BGE & 36" Blackstone
    Instagram: BGEBrooke
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