Check out the latest issue of Bon Appetit. [p]On page 20 under the "Starters" department. Contents listing for same give the BGE first billing with "The Big Green Egg phenomenon." The first lines of the actual article read, "Music has Deadheads. Football has Cheeseheads. And barbecue has Eggheads." After a description of "our" mantra (attributed to who they don't divulge) they conclude with "Eggheads gather at the the annual Eggtoberfest held in October in Atlanta, and on the message board at biggreenegg.com, where they swap recipes adn cooking techniques at the popular "Club Egg" Forum. Join them if you dare...."[p]Sweet!