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Beef Tenderloin / Mrs. O'Leary's cow crust rub
I followed Meathead Goldwyn's recipe for Mrs. O'Leary's cow crust rub and his directions for making Beef Tenderloin. It was tremendous and I highly recommend it (even for those who only use salt and pepper and eschew fancy rubs).
Here are my photos. First of the tenderloin tied by my butcher. Next is the wet rub applied. Then the final product.