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BGE Hatches New Ad Campaign

thebtlsthebtls Posts: 2,300
edited 10:06PM in EggHead Forum
http://www.bizjournals.com/atlanta/news/2011/04/29/big-green-egg-hatches-new-ad-campaign.html?ana=twt


Big Green Egg hatches new ad campaign
Atlanta Business Chronicle
Date: Friday, April 29, 2011, 10:10am EDT - Last Modified: Friday, April 29, 2011, 11:05am EDT

The Big Green Egg is set to launch a national ad campaign at America’s major airport.

The Atlanta-based maker of backyard smokers and grills said the campaign kicks off in May because May is National Barbecue Month.

Ads will be seen at Hartsfield-Jackson Atlanta International Airport and airports in Boston, Chicago, Dallas, Indianapolis, Nashville, Philadelphia, San Francisco, Seattle and Tampa.

Big Green Egg will place five-foot, back-lit ad boards in airport concourses and/or baggage claim areas. Each ad will have the new Big Green Egg branding, along with a SmartPhone QR (Quick Response) Code that lets travelers to immediately view a commercial message featuring Ray Lampe (Dr. BBQ) and get information on finding a dealer in their area.

Big Green Eggs are made from advanced ceramic materials and are regarded as the best kamado-style cooker in the world.
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